Nida

Every feature

Audiences that stay fresh

Rules over attributes, events and orders, evaluated at every decision, with a fallback audience.

Audiences from what people do: new this week, loyal shoppers, carts left behind.
Audiences from what people do: new this week, loyal shoppers, carts left behind.

The problem

Audiences are frozen when the session starts, so the wrong people see the message.

How it works

Rules over attributes, events and orders are checked at every decision, with a fallback audience.

What you get

The right message for who the user is now.

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